Category

Marketing

Ask For Something They Can Give

People can’t always give you what you want, but they are often willing to give what they can. For instance, a customer might not be interested or in a position to buy your product, but if you’re on good terms with her, you might be able to get critical feedback while putting the product in her hands for a little while and letting her test drive it. This might open the door for a future sale. If…

My Daughter: Disney Princess for Life

Pocahontas and my Daughter at Disney's Animal Kingdom

In January of 2009, I took my family to visit Disney World in Orlando, Florida. While there, we experienced something profound in the way that Disney treats its different fan bases.

See, my then eight year old daughter, had spent the better part of her years to that point loving and wanting to be a Disney Princess. Mostly she’s into Arial, probably because of that whole fish-tail thing,…

Are YOU on Twitter?

I’ve recently met a wonderful lady, Amelia, from Australia, who runs her own business. She’s part of a small network of trainers, several of whom I’ve known for years. Because of my association with them, we’re slowly but surely connecting on the social media scene. I think I’m connected to several on Linked In and Facebook, and one of them on Twitter.

The other night, Amelia finds me on…

My Wife’s New ‘Do’: Pt. 6 – Client Reaction

As many of us have experienced, making changes to our outward appearance will cause those who know us well to ponder the change, often causing talk, speculation, and the uttering of opinions. When my wife returned from the salon with her new hairdo, I honestly wasn’t sure what to think. I needed time to adjust to it, and even more time before I could decide if I actually liked it. My 8 year old…

Borders Bookstores: Love Gone Cold

I love Borders Bookstores. They’re a brand I’m passionate about. When I think about picking up a book, the first thing that comes to mind is taking a trip to Borders. I love to walk their aisles and browse the shelves. I love to pull the books, look at the covers and read the descriptions. I love to sit in a chair for a few minutes and flip through the pages of a book I’m going to buy while I…

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